THE
CONCEPT

Roof is a brand born from the fusion of its founder’s name, Raoof, and the essence of construction itself. Inspired by the strength and protection a roof represents, the identity reflects both personal heritage and industry expertise. The brand builds on a powerful wordmark and versatile simplified variations, expressed through a timeless palette of dark green and grey. Strong, minimal, and enduring, Roof embodies stability, trust, and innovation in construction.

 
CHARACTER DESIGN
BRAND IDENTITY
PACKAGING

DELIVRABLES

DRY FOOD

PACKAGING