Brand Essence

A coffee experience crafted around stories — each cup carries a moment, a feeling, or a memory. The brand transforms everyday coffee rituals into meaningful, emotional experiences.

Brand Concept

“In the Cup Story” represents the idea that every cup has a narrative. Whether it’s a morning boost, a comforting break, or a moment of reflection, the brand celebrates the personal stories created with every sip.

 

Style: Minimal, Calm, Luxury